Starbucks

Eatsa partners with Starbucks, rebrands as Brightloom

Brightloom's smart shelf technology tells customers where to pick up their orders.
Brightloom's smart shelf technology tells customers where to pick up their orders. Photo: Brightloom

Eatsa is taking the final step away from its roots as a restaurant chain, adopting the new name Brightloom and striking a deal with Starbucks to offer the coffee giant's technology for mobile ordering and payment to other restaurants.

Why it matters: The company sees far more opportunity in helping existing restaurants digitize than in operating its own eateries.

Starbucks apologizes after Arizona police officers asked to leave coffee shop

Beverage cups featuring the logo of Starbucks Coffee are seen in the new flagship store on 42nd Street August 5, 2003 in New York City.
Photo: Stephen Chernin/Getty Images

Starbucks executive vice president Rossann Williams issued an apology Saturday after Tempe Officers Association said 6 Arizona police officers were asked to leave a coffee shop for making a customer feel unsafe. It prompted "#DumpStarbucks" to trend on Twitter.

QuoteOn behalf of Starbucks, I want to sincerely apologize to you all for the experience that six of your officers had in our store on July 4."
— Starbucks executive vice president Rossann Williams