Sports technology

The LeBron effect: NBA stars lap others on social media

When we set out to examine the social media followings of every All-Star starter across the four major sports, we expected the personality-driven NBA to come out ahead — but not by this much.

Data: Twitter, Instagram; Note: Follower counts as of Feb. 6; Chart: Andrew Witherspoon/Axios

Twitch's success is yet another example of Amazon's dominance

Collage illustration of the Overwatch character Tracer, laid on top of a late 80s photograph of a video game tournament.
Illustration: Aïda Amer/Axios

It was a bit of a head-scratcher when Amazon announced it was spending nearly $1 billion in cash to buy Twitch, but it turns out that once again the retailer was ahead of the curve, realizing that a lot of people wanted to watch other people play video games.

Why it matters: Twitch is now the most popular streaming platform for gamers, with 15 million daily users watching 2.2 million broadcasters. (80% of them are male.)

More stories loading.