Snapchat hires its first chief marketing officer

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Snapchat has hired McDonald's VP of Marketing Kenny Mitchell to leads its marketing efforts. Mitchell will report directly to CEO Evan Spiegel beginning in June.

Why it matters: The company is investing more in consumer marketing to promote the rollout of its redesigned Android app.

Snap shares soar after better-than-expected Q1 results

Photo illustration by Greg Ruben / Axios

Snap shares climbed 10% in aftermarket trading on Tuesday, following quarterly results that beat Wall Street analyst expectations on both the top and bottom lines.

What happened: Snap recently released its long-awaited redesign of its Android app, which executives said should rejuvenate its growth and user engagement. It also recently held its first conference for outside partners, revealing new plans to open up its garden walls.