Snap Inc.

Snapchat's making it easier to buy video ads

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Snapchat said Friday that it is launching "Snap Select," a new feature which will make it easier for companies to buy video ads within its "Discover" content section.

Why it matters: Snapchat has dramatically improved its ads business since going public in 2017, mostly by making it easier to buy regular Snap ads "programmatically," or in an automated fashion. It's hoping to expand on that success by focusing on making it easier for advertisers to buy premium video ads.

Snapchat hires its first chief marketing officer

Photo: Thomas Trutschel/Photothek via Getty Images

Snapchat has hired McDonald's VP of Marketing Kenny Mitchell to leads its marketing efforts. Mitchell will report directly to CEO Evan Spiegel beginning in June.

Why it matters: The company is investing more in consumer marketing to promote the rollout of its redesigned Android app.