Smartphones

How retailers are connecting directly with kids through smartphones

Teenagers sitting on a bench and looking at their smartphones.
Photo: Robert Nickelsberg/Getty Images

Retailers are marketing directly to kids with personalized messages on their smartphones, WashPost national retail reporter Abha Bhattarai reports on the Sunday Business cover.

The big picture: "Children and preteens are more connected to the Internet than ever, which means retailers are looking for new ways to ... sell ... directly to young shoppers on their phones, tablets and laptops."

Gen Z kids unplugging, happily, at summer camp

An illustration of a kid playing on a smartphone
Illustration: Rebecca Zisser/Axios

Generation Z is the first generation to grow up without landlines, and they're handling at least one aspect of being off the grid better than you'd expect, the AP's Leanne Italie reports.

Details: "About 90 percent of the nearly 8,400 sleepaway camps counted by the American Camp Association are now device free, though some allow limited time with screenless iPods and other internet-free music players."