Sinclair Broadcasting Group

What we're reading: Sinclair's quiet conservative media takeover

Sinclair broadcasting group sign.
uiPhoto: Win McNamee/Getty Images.

As consolidation in the media industry has reduced the number of news outlets over the past decade, Sinclair media has managed to imprint its political influence by focusing on local TV markets, writes the New Yorker's Sheelah Kolhatkar in "The Growth of Sinclair’s Conservative Media Empire."

Why it matters: Local news is trusted more than national news, per a poll from the Pew Research Center. As the largest owner of TV stations in the U.S., Sinclair reaches nearly 40% of American viewers with its 192 stations in 89 markets. "Sinclair has largely evaded the kind of public scrutiny given to its more famous competitor, Fox News."

Sinclair confirms the launch of its own streaming service

Sinclair broadcast group sign.
Photo: William Thomas Cain/Getty Images.

Sinclair Broadcast Group CEO Chris Ripley said at the NAB Show New York that his company’s rumored ad-supported streaming service, Stirr, will launch soon.

Why it matters: Sinclair is trying to grab a piece of the cord-cutting population, and will compete with dozens of local and national networks. CBS News already has an ad-supported news streaming service. This year, Fox News announced its own subscription service Fox Nation.

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