Samsung

Fall is tech's back-to-hardware season

A visitor photographs a display of curved OLED TVs at the LG stand at the 2019 IFA home electronics and appliances trade fair. Photo: Sean Gallup/Getty Images
A visitor photographs a display of curved OLED TVs at the LG stand at the 2019 IFA home electronics and appliances trade fair. Photo: Sean Gallup/Getty Images

You wouldn't have known it from the summer heat this weekend in the Bay Area, but Silicon Valley's fall hardware season is upon us in full force — with giant companies scrambling to seize a bigger slice of the consumer electronics pie even as the pie itself isn't growing as fast as it used to.

Why it matters: The winter holidays remain the biggest shopping season and consumer electronics are always a hot category, including TVs, smartphones and other gadgets. However, the mix of how much consumer spending goes to each category can vary significantly from year to year.

New consumer gear debuts at Europe's largest tech show

An Android tablet running in "ambient mode."
An Android tablet running in "ambient mode." Photo: Google

Fall's big electronics show, IFA Berlin, kicked off with a flurry of announcements of new consumer tech.

Why it matters: Not only is IFA one of the world's biggest consumer electronics trade shows, but its early fall timing makes it a key launch point for devices that will arrive before the holidays.