Samsung

Samsung's first foldable smartphone will cost nearly $2000

Photo: Ina Fried/Axios

Samsung kicked off a San Francisco event Wednesday with details on Galaxy Fold, a $1,980 smartphone that unfolds into a tablet. It also introduced four versions of its mainstream flagship phone, the Galaxy S10, which starts at a far more affordable $749.

Why it matters: Samsung hopes the foldable will usher in a whole new category of devices, while the S10 family aims to rival Apple's iPhone.

Even after leaks, Samsung's launch matters

Multiple generations of the Samsung Galaxy at CES. Photo: Justin Sullivan/Getty Images

There's likely to be little surprise at what Samsung will unpack at its launch later today.

The state of play: The Galaxy S10 lineup and related accessories have already leaked through images, regulatory filings, marketing materials and even a Norwegian TV commercial.

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