Rolling Stones

The annuities firms behind the new Stones tour

Stones last year in England
Last year, Manchester, England. Photo: Shirlaine Forrest/WireImage/Getty

In an announcement on Thursday, the Rolling Stones said they will begin a 17-date U.S. tour next month in Chicago, and the bulk of the expected audience is evident in its sponsor — an association of firms that sell annuities.

By the numbers: Speaking with Axios, Jean Statler, executive director of the Alliance for Lifetime Income, says the demographic that she expects at the concerts is ideal for the 24 financial services firms in her association: at an average age 45–75 and with somewhere in the $75,000–$2 million range of assets the alliance targets.