Publishing

Big Tech goes after affiliate marketing

illustration Coffee ad that becomes pixelated
Illustration: Rebecca Zisser/Axios

Affiliate link marketing could soon go from a friendly and useful revenue tool for publishers to one exploited by Google and Amazon for their own ambitions.

Why it matters: Affiliate links have become increasingly important for some publishers as advertising has become a less reliable revenue model.

Condé Nast taps Pandora CEO Roger Lynch as next chief executive

Roger Lynch
Roger Lynch. Photo: Omar Vega/Getty Images

Pandora CEO Roger Lynch has been named the global chief executive for Condé Nast, as the publisher of Vogue, Vanity Fair, GQ and the New Yorker begins to merge its U.S. and U.K. operations.

Our thought bubble, via Axios' Sara Fisher: Lynch has a history of managing companies in transition. He led Dish’s SLING TV through it’s launch — the first real digital TV “skinny bundle” in the U.S. — and Pandora through its sale process to Sirius XM last year. It was announced he would exit Pandora, along with other executives, after the sale to Sirius was final. Condé Nast, which has built up a sizable content licensing business through Condé Nast Entertainment, will benefit from Lynch’s experience in digital TV rights negotiations.