Pandora Radio

SiriusXM to buy Pandora for $3.5 billion

Pandora app on a mobile phone.
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Satellite radio company SiriusXM Holdings will acquire Pandora in an all-stock deal valued at $3.5 billion.

Why it matters, per Axios' Sara Fischer: In today's mobile-first digital economy, it makes perfect sense for Sirius to acquire Pandora, which is constantly ranked in the top 15 most-trafficked mobile apps in the U.S., per comScore. This deal will improve Sirius' direct-to-consumer relationship and get it out of the car-listening game and into streaming.

Spotify set to overtake Pandora by 2022

A phone with the spotify logo on it.
Photo: Yu Chun Christopher Wong/S3studio/Getty Images

A new forecast from eMarketer predicts that Pandora, the most popular music streaming service in the U.S., will see its U.S. user base decline slightly the next couple of years, while Spotify will see double-digit growth this year and next.

The details: In 2018, Pandora will have 75.9 million users in the U.S., compared with 58.4 million for Spotify, eMarketer estimates. But by 2022, Pandora’s user base will dip to 75.3 million users, while Spotify’s will swell to 76.7 million.