Online advertising

2020 candidates pouring cash into targeting the Rust Belt on Facebook

Data: Bully Pulpit Interactive 2020 Campaign Tracker; Note: Data from March 30 to July 27; Chart: Lazaro Gamio/Axios

2020 candidates are pouring more into ads targeting Rust Belt states than some of the other early primary states, according to Facebook data pulled from Bully Pulpit Interactive.

Be smart: The data also shows most campaigns have a 50-state targeting strategy online. This is likely a reflection of candidates' push to develop broad-based support in order to hit the requirements necessary to qualify for the next round of Democratic primary debates in September.

Tech giants still crush the ad market despite looming threats

Data: eMarketer and Zenith Media; Chart: Axios Visuals

Despite ongoing efforts to reel in the dominance of Big Tech companies, a few major firms still manage to eat up more ad revenue than most other publishers (and publishing industries) combined.

Why it matters: The continued strength of these companies, particularly in the data-based advertising sector, has shifted the focus in Washington over the past three years from holding firms accountable for bad policies or sloppy mistakes to taking action against them as monopolies.