NHL

The race to find the perfect skate blade in the NHL

Someone sharpening a hockey blade
Photo: Norm Hall/NHLI/Getty Images

Thanks to technological innovation and a young crop of players obsessed with gaining even the slightest edge, the world of NHL skate blades is in the midst of a revolution.

Why it matters: Unlocking the combination of profile (i.e. shape) and depth that best suits each player can provide them with a huge advantage on the ice.

Selling the NHL's stars despite hockey's team-first attitude

Illustration of a hockey puck with an instagram like symbol above it
Illustration: Aïda Amer/Axios

Hockey players are taught from an early age that the name on the front means more than the name on the back, and that mindset remains firmly entrenched at the sport's highest level.

Why it matters: Selling individuals while not straying too far from hockey's team-first culture is easier said than done, but the NHL must rise to the challenge if it wants to attract the next generation of fans.