NBCUniversal

Exclusive: NBCUniversal is slashing even more TV ads

Photo By Raymond Boyd/Michael Ochs Archives/Getty Images

NBCUniversal tells Axios it's reducing the amount of ads its serves during prime-time even further, and it's looking now at other times throughout the day to do the same.

Why it matters: NBCU, like other legacy TV networks, is trying to push away from the old advertising model that networks relied on for decades. Today's consumers hate ads, and new advertisers want more digital solutions.

Media deals become Trump's political targets — again

Illustration: Aïda Amer/Axios

Mergers are central to media companies' strategies for competing with tech giants like Google and Netflix, but the merger review process has suddenly become a political football between President Trump and congressional Democrats.

Why it matters: Trump continues to comment on antitrust matters related to media companies he doesn't like, and experts worry the resulting political fray could hinder the Justice Department's ability to independently evaluate mergers. Media companies looking to merge amid an already difficult economic climate now have to consider this reality as a part of their business decisions.

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