NBCUniversal

Univision, Telemundo lead transformation of America's telenovelas

Rose petals
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Two of America's largest Spanish-language broadcasters rolled out fresh new slates of scripted programming at this year's UpFronts, including more minority characters and shorter formats.

Details: Univision unveiled a new series titled "El Corazón Nunca Se Equivoca" (The Heart is Never Wrong) about a gay couple making their way in Mexican society. Telemundo announced a new series called "Operación Pacífico" starring a female lead, based on themes about federal agents chasing after drug lords.

Shoppable ads are trending

In this image, a person sits and holds a phone up to a TV mounted on the wall.
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One big takeaway from NewFront presentations this year is that publishers are getting behind the "shoppable ads" trend that many tech platforms have been focusing on for the past two years.

What's new: NBCUniversal became the first national broadcaster to roll out "shoppable" TV ads on Monday, per AdWeek.