National Football League (NFL)

Sports leagues struggle to deal with data

A football field with money ledger lines instead of yard lines
Illustration: Sarah Grillo/Axios

All the major sports leagues are counting on data to usher them into the future, revolutionizing everything from how teams prepare for games to how fans engage with content and, increasingly, place bets.

Why it matters: This analytics boom has produced some thorny questions, writes Bloomberg's Eben Novy-Williams. For example, "should a player's privacy factor in? Should the data be used in contract negotiations? And who should share the spoils if broadcasters and sports gambling companies pay for the information?"

NFL signs $30 million casino partnership with Caesars

Caesar's Palace
Caesars Palace in Las Vegas. Photo: George Rose/Getty Images

The National Football League said Thursday that it has made Caesars Entertainment its first-ever casino partner.

Details: The multi-year deal is worth about $30 million, Bloomberg reports. It allows Caesars to use NFL trademarks in both the U.S. and U.K. to promote its casino properties. Caesars also will be able to advertise at large-scale NFL events like the Super Bowl and the draft.

More stories loading.