Music streaming

Billboard tops its charts by adding Nielsen data

Modi Wiczyk, co-CEO of Valence Media and Media Rights Capital, speaks on a panel at The Beverly Hilton Hotel on April 29, 2019.
Modi Wiczyk, co-CEO of Valence Media and Media Rights Capital, speaks on a panel at The Beverly Hilton Hotel on April 29, 2019. Photo: Michael Kovac/Getty Images

Valence Media, the parent company of Billboard, agreed to buy the music industry data and analytics business of Nielsen Holdings, per Bloomberg.

Why it matters: This would reunite the music industry's top publisher of sales charts with the company that supplies its data. It also could let Billboard expand its data offerings, including possible subscription products.

Generation Z knows how to own the pop charts

Billie Eilish and Lil Nas X. Photos: Jonas Walzberg/picture alliance via Getty Images; Johnny Nunez/Getty Images

Generation Z artists have figured out how their peers consume music in the streaming era, and they're tailoring their release strategies to give their songs an otherworldly longevity on the charts.

Why it matters: A traditional single launch with a big-budget music video isn't enough to create a mega-hit in 2019. True staying power requires a savvy use of memes, remixes and videos to sustain buzz — and the recent war for #1 between Billie Eilish and Lil Nas X utilized all 3, previewing the music industry of the future.