Microchips

Arm CEO: SoftBank deal lets us focus less on profit

The SoftBank Group logo.
Photo: CHARLY TRIBALLEAU/AFP via Getty Images

It's rare to hear a CEO talk proudly about bringing profit margins down, but Arm chief Simon Segars says that's just what his company's 2016 acquisition by SoftBank has allowed him to do.

Why it matters: Arm-based chips have found their way into nearly every smartphone. Freed from having to satisfy shareholders with hefty profits, Segars says that under SoftBank, Arm can focus on investing, in hopes of finding similar dominance in the cars and smart devices of the future.

Qualcomm tries once again to break into the PC market

A thermal image above Intel- and Qualcomm-based laptops showing the difference in heat being generated. Photo: Ina Fried/Axios
A thermal image above Intel- and Qualcomm-based laptops showing the difference in heat being generated. Photo: Ina Fried/Axios

Qualcomm announced its latest bid to break into the PC market on Thursday, announcing two new chips aimed at the low-end and mid-range of the notebook market. It's the latest in the company's years-long quest to expand from phones into computers.

Why it matters: Though smaller than the smartphone market in units, the PC business remains lucrative, and getting even a modest share of it would be a nice boost for Qualcomm and a considerable threat to Intel.