Michelle Obama

Obamas sign podcast production deal with Spotify

Barack and Michelle Obama smiling, with Michelle clapping and Barack waving.
Photo: Jim Young/AFP/Getty Images

Barack and Michelle Obama have signed an exclusive deal with Spotify to produce a series of podcasts, Variety reports.

Why it matters: Politicians are increasingly turning to streaming media, like Netflix, as a way to reach the younger audience that uses those platforms, according to Axios' Sara Fischer. The Obamas signed a similar multi-year production deal with Netflix last year.

Old politicians flock to new film media

Illustration: Aïda Amer/Axios

Politicians are racing to produce films as an outlet to extend their influence after their Washington careers expire.

Why it matters: It used to be that high-powered politicos would look to establish themselves on cable TV or in the nonprofit world after leaving office. But as young consumers spend more time watching video online via apps like Netflix, politicians are seizing on the power of streaming video to influence the next generation.