McDonalds

Fast food's digital revolution is bringing all-time high stock prices

French fries in an arrow pointing up
Illustration: Sarah Grillo/Axios

Investors are scrambling to get their hands on next-generation meatless and agrifood technology companies, but the past couple of years have proven very lucrative for old-fashioned fast-food chains.

Why it matters: While legacy brands like Kraft Heinz and Campbell's are losing market share as consumers' tastes and shopping habits change, fast-food legacy names like McDonald's and KFC/Taco Bell owner YUM! Brands are seeing all-time high stock prices.

Big brands blasted on campaign trail

Illustration: Aïda Amer/Axios

Democratic candidates are taking shots at big companies on the campaign trail, testing which messages resonate with voters and creating adversaries out of legacy companies that don't have much political wiggle room to fight back.

Why it matters: There's more pressure on companies to stand for social policies today than ever before. But unlike candidates, brands risk losing trust if they hit back too hard on certain issues, which is why they tend to respond more slowly. More progressive candidates are taking advantage of that dynamic this cycle.