Marketing

The dangers of "AI washing"

Illustration of a woman working at a computer while wearing a robot mask
Illustration: Sarah Grillo/Axios

Zealous marketing departments, capital-hungry startup founders and overeager reporters are casting the futuristic sheen of artificial intelligence over many products that are actually driven by simple statistics — or hidden people.

Why it matters: This "AI washing" threatens to overinflate expectations for the technology, undermining public trust and potentially setting up the booming field for a backlash.

The power of social media influencers is shrinking

Social media apps
Photo: Eric Baradat/AFP via Getty Images

Online social media influencers, who are seen as a valuable asset to digital marketers, are seeing their power wane, the Wall Street Journal reports.

Why it matters: The obscurity around measurement and authenticity in the influencer space has led to a decline in trust between marketers and influencers.