Marketing

Popeyes' chicken sandwich and the future of fast food

Popeye's spicy chicken sandwich on a pedestal
Illustration: Aïda Amer/Axios

The popularity of the recently unveiled — and more recently shelved — Popeyes chicken sandwich was unlike anything KeyBanc Capital Markets equity research analyst Eric Gonzalez had ever seen.

What it means: For the short time in August that it was available, Gonzalez estimates Popeyes' store traffic doubled and about 1,000 chicken sandwiches were sold in each store every day, accounting for about 30% of total sales.

Dissecting the customer acquisition costs of the latest unicorn IPOs

An illustration of an elliptical, laptop and money.
Illustration: Aïda Amer/Axios

Apparently investors love to read IPO prospectuses in August, because both Peloton and WeWork unveiled their S-1 filings last month.

The big picture: The two companies are similar in that they both spend a lot of money on sales and marketing, which they then attempt to recoup over time with monthly payments from their customers.