Legalized marijuana

Survey: Gen Z twice as likely to use marijuana than national average

Photo: John Tlumacki/The Boston Globe/Getty Images

Generation Z American consumers have come up in a time when cannabis consumption is growing more acceptable and it is anticipated that this demographic will be "twice as likely as the average American to use cannabis," Bloomberg reports.

Backdrop: In communities where the substance has been legalized for medical and recreational use, the minimum age to purchase marijuana is typically 21, so only a fraction of Gen Z — born between the late-1990s to mid-2000s — is old enough to partake. Last year, this demographic only accounted for 1% of legal marijuana consumers, but that number has nearly tripled this year, according to Bloomberg.

The $3.4-billion-as-soon-as-it's-legal marijuana merger

In this image, the sun shines through a marijuana plant and other trees grow in the background.
A mairjuana plant in Edmonton, Alberta, Canada. Photo by Artur Widak/NurPhoto via Getty Images

Canadian cannabis company Canopy Growth, which is 38% owned by beer and spirits company Constellation Brands, bought the right to acquire Acreage Holdings only if recreational marijuana is legalized in the U.S.

The big picture: The tie-up between the U.S. company that grows and sells pot in a handful of states — former Speaker of the House John Boehner is on the board — and the world’s most valuable pot company is essentially a bet on the future that’s valued at $3.4 billion dollars.