Instagram

Tech companies target your sanity

Illustration: Aïda Amer/Axios

Several of the biggest social media platforms are beginning to test changes that cut down on scorekeeping, discourage harassment and aim to improve users' well-being.

Why it matters: The unwinding of features such as public "like" counts could have a major impact on the multi-billion dollar businesses of social media companies, as well as the millions of brands and creators that rely on those features to fuel their own businesses.

Instagram CEO plans to test hiding "likes" in app next week

This image is a screenshot of a phone with the Instagram logo featured.
Instagram and Threads. Photo: Chesnot/Getty Images

Instagram CEO Adam Mosseri said the social media company plans to test hiding "likes" within the app for some U.S. users starting next week, Wired reports.

What he's saying: Mosseri made the announcement Friday at WIRED25 while discussing "why it’s important for social media platforms to take responsibility for the safety and well-being of the people who frequent them," per Wired.