Initial public offerings (IPO)

Casper offers shaky growth outlook in its IPO filing

Data: Casper S-1 filing via Titan; Chart: Axios Visuals

High-tech mattress company Casper made clear it plans to go public on Friday by filing an S-1 with the SEC, which was full of interesting tidbits, including its plan to harness the "Sleep Economy" with the help of its “Sleep Arc.”

What's happening: Casper has helped open up a booming industry and raked in $312 million in the first nine months of 2019. However, its S-1 filing is raising some eyebrows.

Casper lists inability to control social media influencers as IPO risk

Kylie and Kendall Jenner
Kylie (L) and Kendall Jenner at the 2019 Met Gala. Photo: Rabbani and Solimene Photography/WireImage

Mattress company Casper warned in its IPO filing Friday that social media influencers, used by the company as a marketing tool to boost brand recognition, could also pose a financial risk, the Financial Times reports.

Why it matters: The mattress-in-a-box brand is one of many that have taken advantage of the $8 billion influencer marketing industry through partnerships with celebrities like Kylie Jenner, who has more than 150 million Instagram followers. But those massive platforms come with risks, especially since the company can't control the non-branded content that influencers post.