iHeartMedia

Group Nine launching podcast slate with iHeartMedia

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Photo: Kevin Winter/Getty Images for iHeartMedia

Group Nine Media is launching a slate of podcasts across its four brands — NowThis, The Dodo, Seeker and Thrillist — exclusively with iHeartMedia, one of the largest commercial podcast publishers. iHeart will co-produce all of the content, a source confirms to Axios.

Details: The partnership will kick off with 2 new original podcasts from NowThis and Thrillist set to launch this fall. The deal will eventually also include a podcast from JASH, Group Nine's LA-based Studios team.

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Why it matters: This is the latest chapter in a complex corporate saga that began when iHeart (then known as Clear Channel) was acquired in 2006 for $18.7 billion. That deal was so contentious that the private equity sponsors Bain Capital and Thomas H. Lee Partners had to sue their lenders to get the deal closed, but then the whole thing ended up collapsing under a wall of debt.