Hulu

Hulu debuts ad units catered to binge watchers

Hulu

Hulu on Thursday rolled out "binge" ads that only appear for users who are binge-watching a certain TV series. The ads are co-branded with Hulu in an effort to make them feel less intrusive and commercial than regular TV ads.

Why it matters: Hulu Vice President and Head of Advertising Platforms Jeremy Helfand says that in total, 50% of ad-supported viewing hours on Hulu take place in a binge-watching fashion.