Hispanic and Latino Americans

Trump pitches to Hispanic voters at New Mexico rally

President Donald J. Trump speaks during his "Keep America Great Rally" on September 16
President Trump during his rally at the Santa Ana Star Center in Rio Rancho, New Mexico, Sept. 16. Photo: Cengiz Yar/Getty Images

President Trump made a pitch to Latino voters at a rally in Rio Rancho, New Mexico, Monday night, touting the low unemployment rate for Hispanic Americans and declaring that he'd win the state.

Why it matters: Trump's attempt to win the Democratic stronghold, where almost half the population is Hispanic, will provide a test of how well his hardline immigration policies and rhetoric about immigrants will play with Latino voters, AP notes.

America's sweeping tide of diversity

Reproduced from a Brookings Institution map; Map: Axios Visuals

America is more racially diverse than at any point in history, and racial minorities are becoming more geographically dispersed than ever before.

Why it matters: Even before the 2020 census gets underway, recent population data makes it quite clear that rapidly expanding diversity will be the overarching theme of this century's demographic shift.