Gender equality

Women’s World Cup earned more than 2x expected ad revenue

The Women's team hoisting their trophy.
Photo: Naomi Baker - FIFA/FIFA via Getty Images

In the midst of a bitter fight for equal pay, advertisers bought nearly $100 million in U.S. television commercials during the 2019 FIFA Women's World Cup, the Wall Street Journal reports.

Why it matters: In response to pay gaps between USA men's and women's soccer, many argue male teams simply drive more revenue and therefore receive greater pay. The women's TV ad sales are arguably another point in dismissing that logic.

U.S. soccer pay dispute set to go to court after talks break down

 Megan Rapinoe and Alex Morgan celebrate after the 2019 FIFA Women's World Cup France Final match between The United State of America and The Netherlands at Stade de Lyon
U.S. women’s soccer stars Megan Rapinoe and Alex Morgan after the 2019 FIFA Women's World Cup France Final in Lyon, France. Photo: Maddie Meyer/FIFA via Getty Images

The U.S. women’s national soccer team (USWNT) are ready to settle their pay dispute with the sport's American governing body in court, after mediation talks between the 2 sides broke down Wednesday, the Washington Post reports.

The big picture: The talks between USWNT players and the U.S. Soccer Federation were an effort to settle their gender-discrimination lawsuit, the Wall Street Journal notes.