Ford Motor Company

Ford's self-driving cars roll into Texas

An illustration of the word Austin styled as the Ford logo
Illustration: Aïda Amer/Axios

Ford is bringing self-driving cars to Austin, Texas — its third launch city — but says it'll take at least 2 years to figure out how they'll be used and how to make money from them.

The big picture: Ford and its technology partner, Argo AI, are taking a different tack from most other AV companies, which tend to focus on a single launch market.

Expert Voices

How AV companies are picking their U.S. launch markets

GM Cruise test self-driving vehicle driving through an intersection
A GM Cruise test vehicle in San Francisco. Photo: Andrej Sokolow/picture alliance via Getty Images

As autonomous vehicle companies plan for commercial robotaxi deployments, they're weighing everything from city layout to weather in selecting launch markets.

Why it matters: Robotaxis will not be available everywhere at the same time. AV companies must choose cities to start with — a critical business decision that will determine which populations are first exposed to this technology and how it further develops.