FIFA Women's World Cup

Women’s World Cup earned more than 2x expected ad revenue

The Women's team hoisting their trophy.
Photo: Naomi Baker - FIFA/FIFA via Getty Images

In the midst of a bitter fight for equal pay, advertisers bought nearly $100 million in U.S. television commercials during the 2019 FIFA Women's World Cup, the Wall Street Journal reports.

Why it matters: In response to pay gaps between USA men's and women's soccer, many argue male teams simply drive more revenue and therefore receive greater pay. The women's TV ad sales are arguably another point in dismissing that logic.

U.S. Soccer sponsor P&G sides with women's team equal pay fight

Megan Rapinoe #15 of United States holds the 2019 FIFA World Cup Champion Trophy
Megan Rapinoe #15 of United States holds the 2019 FIFA World Cup Champion Trophy. Photo: Ira L. Black/Corbis via Getty Images

U.S. Soccer partner and sponsor Procter & Gamble donated more than $500,000 to the team's players association, signaling support “to be on the right side of history" on equal pay for all of its athletes, the New York Times reports.

Why it matters: P&G's announcement, the first of its kind, could increase pressure on U.S. Soccer to resolve the players' federal gender discrimination lawsuit.