Federal Trade Commission (FTC)

Advocates call for FTC probe of "kidtech"

A photo of the Federal Trade Commission building with a sign out front
Photo: Jeffrey Greenberg/Universal Images Group via Getty Images

A collection of 31 advocacy groups is pressing the Federal Trade Commission on Thursday to dig into how digital media companies advertise to children and collect their data.

The big picture: The request for the FTC to use its subpoena authority to probe so-called kidtech companies comes as the agency considers updates to how it implements a children's online privacy law.

Senators' year-end push on privacy

After months of talks on bipartisan legislation, Senate Commerce Committee leaders have unveiled dueling privacy bills ahead of a hearing this week. But insiders believe the process might still yield a compromise both parties can embrace.

What they're saying: "Now there’s actually opportunity for serious negotiations between the different positions," said Jules Polonetsky, CEO of the Future of Privacy Forum, which did a comparison of the two bills. "These bills have more in common than they have dividing them."