Fast food

The future of the burger

In 1925, two actresses eating burgers on the beach
Actresses Dorothy Sebastian and Joan Crawford, 1925. Photo: Keystone-France/Gamma-Keystone/Getty

From every direction, the underpinnings of everyday life are under challenge — from the jobs Americans once held, to the allies we once embraced, to the decorum we tightly observed. Now, it's the hamburger — the very-nearly patriotic staple of every childhood and backyard barbecue — that's under threat.

What's happening: Last week, McDonald's became the latest major fast-food chain to serve plant-based burgers, saying it will test the "Big Vegan TS" in Germany. By the end of the year, such non-meat burgers will be in 7,200 Burger Kings, 1,000 Carl's Jrs., and hundreds of other fast-food joints.

Beyond Meat's robust IPO launch

In this illustration, the Wall Street bull has a green cape.
Illustration: Aïda Amer/Axios

Beyond Meat shares popped 163% yesterday on their first day of trading, marking the best IPO day performance since before the financial crisis.

The bull case: Beyond Meat rival Impossible Foods recently got onto Burger King's menu, and there is widespread speculation that Beyond Meat will strike a similar deal with McDonald's or Wendy's.