Esports

Esports market expected to surpass $1 billion globally in 2019

Reproduced from Newzoo; Chart: Axios Visuals 

The global esports market is expected to surpass $1 billion this year — a 27% increase from last year — thanks to the explosive growth of brand sponsorships and media rights, according to the latest forecast from esports data company NewZoo.

Why it matters: More brand sponsorships means that companies see esports as a prime opportunity to get in front of younger audiences that could be big spenders. In total, NewZoo says sponsorships have grown by more than 30% since last year.

Special report: The coming sports boom

Collage illustration of an arm taking a selfie, laid on top of a torn photograph of a family gathered around a television set. There is a row of empty benches in the background.
Illustration: Aïda Amer/Axios

Facing shrinking stadium attendance and cord-cutting at home, sports leagues and networks are clamoring to get ahead of new revenue-rich opportunities.

What to watch: Esports, despite still being in its infancy, is exploding in terms of both revenue and audience. The legalization of sports betting could cause the sports market to balloon by tens of billions of dollars, driving an entirely new content industry.

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