ESPN

Boxing's biggest fight is happening outside the ring

A television remote.
Illustration: Rebecca Zisser/Axios

The emergence of three undefeated heavyweight kings — Deontay Wilder, Tyson Fury and Anthony Joshua — has coincided with a revolution in the way boxing is broadcast in America.

Why it matters: The sport's top three heavyweights are now affiliated with three different platforms. And, with the traditional pay-per-view model under threat, all three are betting on slightly different business models to lead them into the future.

Media companies' newest wager: Their commitment to sports betting

Illustration: Aïda Amer/Axios

The legalization of sports betting has opened up new business opportunities for some of America's biggest media companies, forcing them to decide just how far they want to wade into the world of sports books.

Why it matters: Striking the right balance between leaning into betting — and not alienating casual fans or compromising journalistic principles — will force the establishment of new media boundaries.