Dunkin' Donuts

Dunkin' Donuts shrinks name to simply Dunkin'

Dunkin' Donuts neon sign.
Photo: Jaap Arriens/NurPhoto via Getty Images.

After 68 years of being in the donut business, Dunkin' Donuts announced Tuesday it's making the move to be known on a first name basis: Dunkin'.

Why it matters: Starting in January 2019, all branding will be associated with Dunkin' so customers can attribute the name with their coffees and beverages and not just donuts, per CNN Money.

Starbucks is going green

Starbucks coffee.
Photo: Zhang Peng / LightRocket via Getty Images

Starbucks is going green and pledging $10 million in a collaboration with Closed Loop Partners to develop a coffee cup that is "fully recyclable and compostable... with a three-year ambition.”

Why it matters: Starbucks announced that it is working on a "new bio-liner, made partially from plant-based materials for its paper cup." In February, Dunkin' Donuts announced similar plans to eliminate all foam cups from its stores.