Digital music

Farewell, iTunes

The iTunes logo
Photo: Lionel Bonaventure/AFP/Getty Images

iTunes is off to the big app farm in the sky, with the latest Mac update officially shuttering the program, AP reports.

The big picture: iTunes revolutionized the way users consume music, promoting the sales of songs at often 99¢ a piece and allowing individuals to easily organize playlists on their media devices. But as music subscription services like Spotify and Apple Music crept in, iTunes began to lose its following.

Generation Z knows how to own the pop charts

Billie Eilish and Lil Nas X. Photos: Jonas Walzberg/picture alliance via Getty Images; Johnny Nunez/Getty Images

Generation Z artists have figured out how their peers consume music in the streaming era, and they're tailoring their release strategies to give their songs an otherworldly longevity on the charts.

Why it matters: A traditional single launch with a big-budget music video isn't enough to create a mega-hit in 2019. True staying power requires a savvy use of memes, remixes and videos to sustain buzz — and the recent war for #1 between Billie Eilish and Lil Nas X utilized all 3, previewing the music industry of the future.