Digital content

Media's digital efforts pay off

Data: NYT earnings reports; Chart: Andrew Witherspoon/Axios

Rise of the content bots

The Bloomberg news application seen on a smartphone.
Photo: Jaap Arriens/NurPhoto via Getty Images

Robots are perfecting skills meant for factories and warehouses — but they’re targeting desk jobs, too. About 1/3 of the stories published on Bloomberg are written with some degree of AI help, reports NYT.

Between the lines: The articles that the Bloomberg bots write are standard wraps of company earnings reports — the stuff that business journalists might groan about.

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