Digital content

Facebook's Alex Hardiman joins The Atlantic as product chief

Photo of Hardiman speaking into a microphone on stage
Alex Hardiman. Photo: Burhaan Kinu/Hindustan Times via Getty Images

Alex Hardiman, head of news products at Facebook, is joining The Atlantic as Chief Business and Product Officer, where she'll lead product, audience experience, and consumer revenue efforts for the magazine turned digital enterprise.

Why it matters: Hardiman, a New York Times product veteran of ten years, led the team that built dozens of news products at Facebook. She joins The Atlantic not only with one of the strongest news product backgrounds in the market, but also with a unique sense of how to manage the difficult balance of business and editorial needs.

Video streaming growth in U.S. stunted by crowded market

The acquisition of new U.S.-based customers for some streaming services is slowing considerably, according to estimates from broadcast research firm Frank Magid & Associates.

Reproduced from a Frank Magid & Associates chart; Chart: Axios Visuals

Why it matters: People are streaming more digital video than ever before, but they are less likely to continue to buy into new or additional subscription video streaming services (SVODs) due to growing competition in the space, seasonal content needs and technical work-arounds, like password sharing.