Digital content

Group Nine and PopSugar announce joint leadership team

Pop Sugar
Photo: Rob Kim / Stringer/Getty Images

Group Nine Media, which includes digital lifestyle brands like The Dodo, NowThis, Thrillist and Seeker, will announce a new leadership team Tuesday expected to go into effect after the completion of the company's recently announced acquisition of PopSugar Inc., a digital media company that caters to millennial women.

Details: Group Nine's corporate leadership team will include leaders from both companies relatively equally. Brands under the combined company will essentially keep the same leadership.

Americans are tiring of TV dramas

Data: Parrot Analytics; Note: Values may not add to 100% due to rounding; Chart: Andrew Witherspoon/Axios

Of the 10 regions surveyed as a part of Parrot Analytics' second quarter 2019 global streaming demand study, demand for dramas is by far the lowest in the U.S.

Why it matters: It's a clear shift from the beginning of the "Golden Age of TV" when shows like "Mad Men," "Breaking Bad," "The Good Wife," "House of Cards", and "Dexter" were so dominant.