Demography

How Gen Z could change the GOP

Data: Pew Research Center; Note: Survey of U.S. adults aged 18+ conducted Sept. 24–Oct. 7, 2018. Teens aged 13–17 conducted Sept. 17–Nov. 25, 2018; Chart: Andrew Witherspoon/Axios

Generation Z is following in Millennials footprints in many ways, but the 13 to 21-year-old Republicans of today could force the GOP to move to the left on some issues if they keep the same views as they get older.

Why it matters: A suspicion of big government has been a defining theme of the Republican Party for decades, but a Pew Research Center survey found that more than half of the next generation of Republicans is open to using government action to solve problems. They're also the most likely generation to embrace racial diversity.

Retail's risky obsession with wealthy millennials

Animated illustration of a neon sign showing a diamond being pulled from a rock
Illustration: Aïda Amer/Axios

Millennials, now firmly in their adult years, have been blamed for “killing” everything from mayonnaise to fabric softener to department stores.

But a closer look at the data shows the emphasis on high net-worth millennials is skewing our perspective.

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