Dating apps

Dating apps used for college ID

In this image, a finger hovers over the Tinder app logo on a persons phone.
Tinder as displayed on a smartphone. Photo: Thomas Trutschel/Photothek via Getty Images

Tinder and Bumble are using college students as a marketing strategy by hosting sponsored parties, recruiting college ambassadors and partnering with fraternities and sororities, the Houston Chronicle reports.

What it looks like: Students at the University of Texas create Tinder University profiles to be admitted to certain fraternity parties, regardless of relationship status. Brand ambassadors give out merchandise at popular college events and offer "safe rides" at UTA, Bumble’s chief creative marketing officer told the Chronicle.

Dating app Bumble in talks for first round of VC funding

Bumble
Photo: Jaap Arriens/NurPhoto via Getty Images

Bumble, the female-first dating app, is in talks to raise what would be its first round of traditional VC funding, Axios has learned from multiple sources.

Details: One potential investor is said to be Accel Growth. Bumble is controlled by a U.K.-based company called Badoo, which we're told originally sought the funding before VCs expressed more interest in Bumble specifically. No comment from Bumble or Accel.

Editor's note: The story has been corrected to show that Badoo is based in the U.K. (not Russia).