Consumers

The staggering impact of falling coffee prices

Data: FactSet; Chart: Axios Visuals

Loosening Walmart's vise-grip on low-income consumers

Illustration of a vise grip squeezing a frowning rollback smiley face
Illustration: Aïda Amer/Axios

For some three decades, Walmart has held onto the massive market of low-income U.S. consumers, defending this territory from newcomers. But threats to its dominance are piling up.

What's happening: Amazon is emerging as a substantial rival to Walmart in the fight for an estimated $624 billion-a-year market, joining other retailers and brands and betting that — as it has in so many industries — it can capture a large part of this much-overlooked cohort.