Comcast partnering with Amazon to bring Prime video to X1 subscribers

Photo: Comcast

Comcast is partnering with Amazon to bring its video service, Amazon Prime video to its X1 service, which is a Pay-TV package that integrates on-demand and live programming through a combined hardware product and software platform.

Why it matters: Cable and satellite providers are competing with the big subscription video on-demand (SVOD) companies, like Amazon, Hulu and Netflix, to retain customers, but they also need those companies to retain their Pay-TV subscriber base with marketing deals.

Comcast yields to Disney in Fox bidding war

Comcast CEO Brian Roberts. Photo by Drew Angerer/Getty Images.

Comcast announced Thursday that it does not intend to further pursue the acquisition of the Twenty-First Century Fox's entertainment assets — choosing instead to focus on beating Fox to acquire Sky Broadcasting in Europe.

Why it matters: Comcast has been batting Disney in a fierce bidding war over Fox's entertainment assets, like its movie studio and cable channels National Geographic and FX, for months. In withdrawing from the battle, it nearly guarantees that Disney will acquire most of Fox, barring any regulatory concerns.