Coffee

Growing coffee for peanuts

Photo: Eric Lafforgue/Art in All of Us/Corbis/Getty

By one measure, coffee has rarely had a better day — it is the beverage fashion of choice, conferring class, cachet and cool on its drinkers almost regardless of their age or station, leading to chronic lines out the door of cafes in country after country.

But that's only if you are a retailer or restaurateur: If you are growing the beans, it is a time of want, with prices at 14-year lows and farmers leaving the business in droves. Now, with what experts fear could be the collapse of a crop that has lifted numerous regions out of poverty, growers are making a new attempt to save themselves.

The staggering impact of falling coffee prices

Data: FactSet; Chart: Axios Visuals