CBS

Increased viewership ups the stakes for the NFL's broadcast rights

Illustration of a football player with an NFL tag
Illustration: Sarah Grillo/Axios

Viewership of televised NFL games was up 5% to 16.5 million for the 2019 regular season, its second consecutive annual increase of 5%.

Why it matters: The rebound in viewership from previous two years will give the NFL higher leverage when negotiating new distribution deals with media partners.

SEC football to exit CBS after 2023 season, will likely move to ESPN/ABC

Fans pass along huge SEC banner at football game
Photo: David John Griffin/Icon Sportswire via Getty Images

Southeastern Conference (SEC) football will no longer partner with CBS after its contract expires following the 2023 season, and will likely move to ESPN/ABC, Sports Business Journal reports.

The state of play: CBS reportedly made an aggressive bid for college football's most-watched TV package, offering about $300 million per season, but network executives decided they would rather invest the money into airing other sports, per the Sports Business Journal.