Brands

Gen Z's favorite brands

In this image, five fashionably dressed young adults look at their phones while standing in a line against a wall.
Photo: Gpointstudio via Getty Images

Gen Z's top 5 favorite brands are Google, Netflix, Youtube, Amazon and Oreo, according to a recent Morning Consult poll.

Why it matters: The country's youngest consumers are going to help shift America's religion, racial makeup and urban concentration by 2040 — and they'll also affect how well companies succeed as their spending power increases.

The franchise frenzy in news and entertainment media

Illustration of copyright symbols in different styles and colors
Illustration: Sarah Grillo/Axios

In a world where there's so much content to chose from, media companies are building up popular franchises with name recognition to lure consumers.

Driving the news: Disney's mega-success at the box office this weekend stems from its focus on franchises.