Brands

Why the new tech redesigns all look the same

Axios visuals

Gradients, or rainbow designs, are the hottest new trend to hit tech and media.

The big picture: According to design experts, the trend seems to be a rebuke to the simplistic design trend that captured the early 2000's, when web logo simplicity was more functional.

America's most polarizing brands: News media companies

News media companies make up 12 of the 15 most polarizing brands in America today, according to a new Morning Consult poll provided to Axios. CNN and Fox News continue to be the most divisive news companies.

Data: Morning Consult; Table: Axios Visuals