Brands

America's most polarizing brands: News media companies

News media companies make up 12 of the 15 most polarizing brands in America today, according to a new Morning Consult poll provided to Axios. CNN and Fox News continue to be the most divisive news companies.

Data: Morning Consult; Table: Axios Visuals

Big brands blasted on campaign trail

Illustration: Aïda Amer/Axios

Democratic candidates are taking shots at big companies on the campaign trail, testing which messages resonate with voters and creating adversaries out of legacy companies that don't have much political wiggle room to fight back.

Why it matters: There's more pressure on companies to stand for social policies today than ever before. But unlike candidates, brands risk losing trust if they hit back too hard on certain issues, which is why they tend to respond more slowly. More progressive candidates are taking advantage of that dynamic this cycle.