Branding

Dunkin' Donuts shrinks name to simply Dunkin'

Dunkin' Donuts neon sign.
Photo: Jaap Arriens/NurPhoto via Getty Images.

After 68 years of being in the donut business, Dunkin' Donuts announced Tuesday it's making the move to be known on a first name basis: Dunkin'.

Why it matters: Starting in January 2019, all branding will be associated with Dunkin' so customers can attribute the name with their coffees and beverages and not just donuts, per CNN Money.

Media Trends

Axios Media Reporter Sara Fischer brings a live version of her Media Trends newsletter to the stage.

The future of media is: "storytelling" "immersive" "engagement" and "quality" according to the line-up of experts Axios Media Reporter Sara Fischer hosted for our second Media Trends event.

The big picture: To illuminate the trends shaping the future of media, Sara spoke with marketing and advertising leaders from the platform, publisher, agency and brand sides including:

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