Branding

How to brand a health care company

Oscar's branding. Photo: Oscar

If you're a health care company looking to brand yourself as tech-forward but still approachable, you’re going to need a medium-weight serif font.

The intrigue: Flatiron Health, One Medical and Oscar all use strikingly similar typefaces in their marketing materials. Business Insider noticed this trend — possibly because it uses one of the same fonts.

Athletes are brands

Collage illustration of a historical image of Wheaties boxes on a pair of Jordans.
Illustration: Aïda Amer/Axios

Today's athletes have more power than ever to build their own brands and significantly bolster their own earning potential.

What's happening: Social media has created new outlets for athletes to communicate directly with fans, take part in conversations around issues that matter to them, and attract endorsement money.