Beer

Super Bowl ad spat threatens big brewers' joint campaign

cans of tall boy beer Bud Light, Budweiser and miller
Photo: Drew Angerer/Getty Images

A planned alliance between the world's big beer makers to lure consumers back to their beverages is at risk after Budweiser's parent AB InBev roasted MillerCoors in a series of Super Bowl commercials for its use of corn syrup, the Wall Street Journal reports.

The state of play: The traditional big brewers have lost market share in the U.S. as drinkers increasingly favor wine, spirits and craft beer, so a joint force of AB InBev, MillerCoors, Heineken and Constellation Brands had planned a joint effort to promote their products. But AB Inbev's ads pushed MillerCoors to drop out of a meeting for the project next month — with MillerCoors' communications head telling the WSJ that the ads could actually serve to harm the wider beer sector.

The rise of non-alcoholic beer

Heineken beer bottles
Heineken beer bottles. Photo: Igor Golovniov/SOPA Images/LightRocket via Getty Images

Last year was the best in a decade for Heineken, the world’s second-largest beer maker. One of the big drivers was its alcohol-free Heineken 0.0, which was launched in the summer of 2017, and is now seeing sales grow at a double-digit clip.

Why it matters: Defying the laws of reason and good sense, alcohol-free beer has become an important segment of the beer market, per Wall Street Journal's Carol Ryan.