Beer

Boston Beer Co. and Dogfish Head sign $300 million merger

Dogfish Head Brewery neon sign
Photo: Lisa J Goodman/Getty Images

Boston Beer Company and Dogfish Head have signed a merger agreement as of Thursday, in a deal valued at $300 million.

Why it matters: This consolidation brings together the Brewers Association’s second-largest craft brewer, Boston Beer, with the 13th-biggest craft brewery. The companies explained that this will position them to "compete against the global beer conglomerates within the craft beer category." Indeed, both companies will maintain their independent craft brewery status.

Super Bowl ad spat threatens big brewers' joint campaign

cans of tall boy beer Bud Light, Budweiser and miller
Photo: Drew Angerer/Getty Images

A planned alliance between the world's big beer makers to lure consumers back to their beverages is at risk after Budweiser's parent AB InBev roasted MillerCoors in a series of Super Bowl commercials for its use of corn syrup, the Wall Street Journal reports.

The state of play: The traditional big brewers have lost market share in the U.S. as drinkers increasingly favor wine, spirits and craft beer, so a joint force of AB InBev, MillerCoors, Heineken and Constellation Brands had planned a joint effort to promote their products. But AB Inbev's ads pushed MillerCoors to drop out of a meeting for the project next month — with MillerCoors' communications head telling the WSJ that the ads could actually serve to harm the wider beer sector.