Baby Yoda

Why Baby Yoda should scare Michael Bloomberg and Deval Patrick

Data: NewsWhip; Baby Yoda photo: Jon Favreau's Instagram; Chart: Andrew Witherspoon/Axios

Baby Yoda, the juggernaut character from Disney+'s Star Wars series "The Mandalorian," is driving almost twice as many average social media interactions on news stories about it as any 2020 Democrat, according to data from NewsWhip exclusively provided to Axios.

Why it matters: The internet's most memeable 50-year-old broke through the online conversation in a huge way since the show's Nov. 12 premiere — and its viral success should worry the 2020 race's late Democratic entrants, Michael Bloomberg and Deval Patrick.