Augmented reality

Getting the whiz-bang generation to read

Three boys crowd around a tablet on a table
Writing an ebook at a summer camp in Aurora, Colo. Photo: Helen H. Richardson/The Denver Post/Getty

Books are up against the stiffest competition ever for our increasingly wandering eyes and shortening attention. Fortnite, Netflix, Facebook and a bottomless well of news make it hard to get through a chapter of a novel that once would have consumed an afternoon.

What's happening: Buoyed by the success of audiobooks, developers are deploying an array of new tech to pull words off the printed page and capture a generation hooked on whiz-bang entertainment.

The upside of tech you can't afford

Gold bar cell phone
Illustration: Aïda Amer/Axios

The past week has seen some eye-popping new technology, including foldable phones from Samsung and Huawei and the HoloLens 2 mixed reality headset from Microsoft. But these breakthroughs have also come with equally jaw-dropping price tags.

Why it matters: Tech innovations often start out at prohibitively high prices. The fact that the technology exists in a commercially deliverable form practically guarantees that it will become affordable in a few years.