AOL

Amazon's HQ2 could drain D.C.'s tech talent

Illustration of a drained cellphone battery in the shape of the Washington Monument
Illustration: Sarah Grillo/Axios

Amazon is only just starting to post job openings for its second headquarters in northern Virginia — and local startup founders are watching with apprehension.

The big picture: Amazon HQ2 has the potential to turn the D.C. region into a tech hotspot, but smaller companies are worried that the short-term impact of Amazon coming to town will be a brain drain.

The corporate world's rush to "de-brand"

Illustration: Sarah Grillo/Axios

This week brought news from WeWork, the co-working unicorn, that it has decided to downgrade its main business to a mere subsidiary. WeWork has a famously complex corporate structure, but lift your eyes above the newly demoted WeWork to the very apex and behold — The We. (I am not making this up.)

The big picture: WeWork is not the only company to demote its flagship brand and name the holding company something silly, or worse.