Amazon Prime

Prime Day has grown bigger than just Amazon

Amazon Inc. sign
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Four years ago, Amazon held its first Prime Day, offering steep discounts and deals on its site. Since then, not only has Prime Day ballooned to a two-day affair, it has also gotten much bigger than Amazon.

Why it matters: Per new research from Adobe Analytics, Amazon's competitors will see revenue jump by 79% on Monday and Tuesday, this year's Prime Days. That's the strongest-ever projected bump.

Amazon's army

Amazon shipping worker
Photo: Hyoung Chang/The Denver Post via Getty Images

In its race to get to one-day shipping, Amazon is offering to pay its own employees 3 month's salary and up to $10,000 in startup costs to quit their jobs and launch startups delivering for ... Amazon.

Driving the news: "[M]ore than 200 Amazon delivery businesses have been created since it launched the program last June, says Amazon's vice president of global delivery services John Felton," according to the AP. Amazon hopes to start hundreds more this year. The program is open to anyone, but the incentives are just for Amazon staff.