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What Amazon's shuttering pop-ups mean for the future of its stores

Amazon pop-up signs at the Queens Center Shopping Mall in New York
At the Queens Center Shopping Mall, in New York. Photo: Drew Angerer/Getty

When Amazon announced the closure of all 87 of its pop-up stores in the U.S., it seemed to signal a failed experiment, but temporary shops can be a proving ground to test different physical experiences and gather data.

Why it matters: The pop-ups likely gave Amazon's strategists proprietary data and insights as the company prepares to open more brick-and-mortar outlets like Amazon Books, Amazon 4-Star, and Amazon Go convenience stores.

Amazon deletes some anti-vaxx content from streaming service

Amazon. Photo: LIONEL BONAVENTURE/Getty Images

Amazon has reportedly begun to eliminate its library of anti-vaccine documentaries from its Amazon Prime Video streaming services, only hours after Rep. Adam Schiff (D. Calif.) wrote an open letter to Amazon's CEO Jeff Bezos, expressing concern, according to CNN.

Driving the news: Wired recently reported that vaccine doubt is growing globally, indicating that public trust in science is diminishing. Amazon's recommendation algorithms has pushed people toward its anti-vaxx content and while its film list is shrinking, a collection of anti-vaxx books remains available for purchase on

Go deeper: Anti-vaccination content haunts Big Tech