Amazon Alexa

Amazon buys Wi-Fi router maker Eero

Eero's mesh routers make it easier to spread fast Wi-Fi throughout the home.
Photo: Eero

Amazon said Monday it is buying Eero, a San Francisco startup known for its mesh router kit designed to deliver Wi-Fi evenly throughout the home. Financial terms were not disclosed.

Why it matters: Amazon has been expanding its smart-home offerings, and Wi-Fi is central to many of the products it has built or acquired, including Echo and Ring, which it bought last year for an estimated $1 billion.

The NYT's plan to make money from voice

An Amazon Echo. Photo: Joby Sessions/T3 Magazine via Getty Images

The New York Times plans to build custom Alexa skills for advertisers through its branded content studio for roughly six figures. The campaigns will be sold as a white label service, with no distribution offering — just production.

Why it matters: Amazon doesn’t let brands sell sponsorships or ad integrations for Alexa, so this is the next best way for the NYT to make money off budding new technology for marketers.

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