Amazon Alexa

Amazon wants Alexa to leave home

Illustration of an Amazon Alexa peaking out from behind a door
Illustration: Sarah Grillo/Axios

Many of the most important of the dozens of new devices Amazon launched Wednesday have a similar goal: to get people to use Alexa, its voice assistant, outside the house.

Why it matters: Unlike its competitors Apple and Google, Amazon doesn't have its own smartphone platform to use as a home for its voice assistant. As a result, Amazon needs to find other places to put Alexa.

Amazon brings Alexa to more devices

Photo of Amazon Echo devices on sale in an Amazon store.
Last year's Echo lineup on sale in a Washington, D.C. Amazon store. Photo: Matt McClain/The Washington Post via Getty Images

Amazon unveiled a slew of new Alexa-powered devices Wednesday, updating its smart display and smart speaker lines and adding earbuds and other new products to the lineup.

Why it matters: Getting Alexa in more places is a key to the company's broader strategy, and competition from Google and others is increasing.